Training & Thought Leadership

Equip Your Team with Learning and Training to Accelerate AI

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About Ellen (Speaker)

Ellen Choi is a thought leader at the forefront of AI and innovation in the accounting profession. She has spoken on panels I.e. Accounting Today's AI Summit), led executive workshops, and published in Accounting Today on AI’s transformative impact on firms and business models.

Her insights blend deep technical knowledge with practical applications, helping firms navigate the rapidly evolving landscape of automation, AI enablement, and future-proofing their strategies.

Select Speaking & Workshop Topics

• Getting AI-Ready: Foundations of AI and Practical Preparation for Firms
• How CPA Firms Are Succeeding with AI: Real-World Examples from Firms
• Introduction to Generative AI: Transforming Accounting Practices
• Introduction to Agentic AI: Implications for Accounting
• What's Coming? Frontier Technologies: Exploration of Emerging AI Technologies

Innovation

• The Why Behind Your Innovation Initiatives: Driving Business Outcomes
• Professionalizing Innovation: Structuring for Success

Workshop

• Introduction to AI: Gain a clear understanding of AI fundamentals, key terminology, and real-world use cases for CPA firms. This session includes demos of tools like Microsoft Copilot and ChatGPT, along with practical tips to prepare your firm for AI adoption.
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• Build Your AI Strategy: Identify opportunities for AI in your firm through pre-work on current processes and technology. Learn how to craft an impactful, sustainable AI strategy with hands-on guidance to develop your firm’s roadmap.

• Build Your Own Custom GPT: Learn how to create and customize AI assistants using Microsoft Copilot Studio or ChatGPT, enabling your firm to automate tasks, enhance workflows, and drive efficiency.

• Beyond MSFT Copilot and ChatGPT: Explore a broader AI toolkit with demos of emerging AI products like Perplexity for deep research. See real examples of how these technologies can enhance accounting workflows beyond traditional AI tools.

• Practicing Innovation: Learn how to develop a repeatable innovation process, from identifying opportunities to creating impactful solutions. This hands-on session provides practical experience in applying innovation frameworks to real-world challenges.

Project Highlight:

Onboarding Generative AI Tools to the Team

Accounting tech startup Aiwyn wanted to formulate a cohesive strategy for how to collaborate or compete with other AI tech vendors, aiming to uncover the greatest leverage from partnerships and shape their product framing and differentiation messaging.

Ellen, in her role as the COO of Aiwyn, conducted an in-depth analysis of the accounting tech ecosystem, mapping out Aiwyn’s position and providing clear next steps on how Aiwyn could differentiate their product and increase demand generation offering against collaborators and competitors.

This strategy was pivotal in informing Aiwyn’s business approach. Following this work, Aiwyn successfully raised over $15 million in venture capital funding, accelerating its market adoption and solidifying its position in the accounting vertical.

Testimonials

Hear from leaders in our accounting profession that have worked with Ellen and our team for our expert guidance and high ROI outcomes.

Ellen’s expertise and leadership were key inputs to the success of our technology transformation. As a co-founder of Aiwyn, she brought a deep understanding of both the product and our needs, ensuring seamless integration and delivering exceptional results.

Steve Perkins

CIO, HoganTaylor LLP
Founder, Invicta Advisors

Ellen’s forward-thinking mindset fits right in with CalCPA’s mission to empower CPAs and push our profession forward. She’s a natural educator, and her expertise in generative AI and emerging tech has been instrumental in paving the way for what’s next. Her passion for elevating the accounting field is evident, and she’s focused on providing firms with the latest tools and the know-how to succeed in an ever-evolving digital world.

Ellen brought her data science and engineering background to Google’s finance team, where she used her technical acumen and innovative thinking to proactively implement automation solutions that saved our finance team countless hours, streamlining processes and transforming the way we worked. Ellen’s ability to quickly adopt new technologies and apply them strategically set a new standard for efficiency.

Ellen’s dedication to not only improving firms through innovative tech solutions but also improving the well-being of accountants is inspiring. She understands that success is not just about greater productivity but about helping accountants lead thriving, balanced lives and being able to be their whole selves. Ellen’s passion for both professional and personal growth shines through in everything she does.

Ellen has a deep understanding of the intricacies of the accounting ecosystem and knows how to strategically leverage it to create lasting value. Having reported directly to her, I can personally attest to her commitment to mentoring and helping her team grow, which has had a profound impact on my own development. Her visionary thinking and guidance continuously push us to aim higher and deliver our best work, making her an inspiring leader to work with.

Ellen’s mastery of the accounting tech ecosystem, coupled with her deep understanding of how various vendors operate within it, sets her apart. She excels not only in driving innovation but also in shaping a highly successful go-to-market strategy for Aiwyn. Beyond Aiwyn, Ellen is widely recognized for her ability to collaborate with other tech startups, fostering partnerships that fuel growth and create meaningful synergies across the accounting profession.

Ellen is one of the most forward-thinking leaders I’ve encountered in the accounting profession. Her deep understanding of technology and market dynamics, especially in the context of private equity, makes her an invaluable partner in driving firm growth and transformation. Ellen’s strategic insight and execution skills have positioned her as a trusted advisor, guiding firms through change and creating sustainable value in an industry undergoing rapid evolution.

I've been continually impressed by Ellen's vision, strategic acumen, and relentless drive to deliver results. She combines a deep understanding of the market with a hands-on approach, ensuring Aiwyn remains at the forefront of innovation in the accounting tech space. Ellen’s dedication to both operational excellence and customer success has played a key role in increasing Aiwyn's enterprise value.

It has been a pleasure to get to know Ellen and watch her drive, insights, and thoughtfulness in making complex technology easy. With her latest accounting firm innovation and artificial intelligence efforts, your firm can benefit from her understanding of leveraging leading technology to solve real challenges for CPA firms. With her vision, practicality, and leadership skills, the digital transformation dream can become a reality for you, your firm, and your clients.

Ellen’s impact on our profession is significant. Her innovative thinking and expertise in technology, especially generative AI, is sparking new conversations and inspiring meaningful progress across the industry. Ellen’s commitment to equipping firms with the right tools and knowledge directly supports the priorities of ITA members, and her influence is helping shape a more advanced, future-ready profession.

I have had the pleasure of working with Ellen Choi, co-founder of Aiwyn and a valued member of the BDO Alliance for three years. Ellen is a true visionary with an entrepreneurial spirit, evidenced by her impressive track record of founding four companies.‍Her innovative approach and dedication to excellence are truly inspiring. Ellen's ability to foresee industry trends and drive transformative change is unmatched. She is not only a leader but a pioneer, consistently pushing the boundaries to create impactful solutions. It's an honor to collaborate with someone of her caliber.

Ellen has an innate ability to see through the smoke and chart the perfect path forward. What makes her truly special is how she pairs this vision with the ability to bring others along - she doesn't just see the way, she can articulate exactly why it's right. When you combine that natural leadership with her deep knowledge of generative AI and emerging tech, plus her authentic way of connecting with people, you get magic. The results speak volumes - she's consistently pushed the boundaries of what's possible at Aiwyn, propelling us forward into new frontiers.

Having worked with Ellen at both Google and Booyah [a Series B Silicon Valley Startup], I’ve seen her superpower firsthand: an extraordinary ability to seamlessly bridge tech, product, and operations, running each at a world-class level. At Aiwyn, I saw her solve real problems that accountants face with connected cutting-edge, delivering massive impact. Ellen effortlessly flexes from executive-level strategy to the smallest details of execution.

Ellen’s leadership has been a driving force in making her company Aiwyn a world-class vendor in the BRN for accounting firms (winner of 2023 Innovation Award). Her ability to seamlessly blend innovation with practical, results-driven solutions has made a tangible impact on the firms we support. She guided her team to become a trusted resource, consistently delivering value through cutting-edge technology while addressing the real-world challenges firms face.

Ellen has an incredible ability to build lasting relationships with our customers, fostering trust and collaboration every step of the way. Her attention to detail and strong project management skills ensure that our implementations are seamless and successful. I’ve seen firsthand how her dedication to both customer success and operational excellence has been key to our growth and reputation in the industry.

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