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About Us

We help accounting firms navigate the complexities of the accounting profession's AI-driven, digital transformation.
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Who We Are

Founded by Ellen Choi, an accounting tech entrepreneur with deep expertise in Silicon Valley technology and the needs of the CPA profession, Edgefield Group helps accountants drive operational excellence and strategic growth.

The name Edgefield comes from the street that Ellen grew up on. It is a homage to her family who gave her a strong foundation of stability while encouraging her to explore and innovate, much like accountants that form the pillar of our communities as the "trusted advisors" and enable our clients to thrive and grow.

The name is also an embodiment of our dedication in helping you succeed as you venture beyond the "edge" of the "field" with business innovation and transformation.

Who We Are

Founded by Ellen Choi, an accounting tech entrepreneur with deep expertise in Silicon Valley technology and the needs of the CPA profession, Edgefield Group helps accountants drive operational excellence and strategic growth.

The name Edgefield comes from the street that Ellen grew up on. It is a homage to her family who gave her a strong foundation of stability while encouraging her to explore and innovate, much like accountants that form the pillar of our communities as the "trusted advisors" and enable our clients to thrive and grow.

The name is also an embodiment of our dedication in helping you succeed as you venture beyond the "edge" of the "field" with business innovation and transformation.

Meet Our Team

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Ellen is a serial entrepreneur with a passion for driving innovation in the CPA profession.
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A Stanford Engineering alumna, she began her career at Google, where she automated finance processes and optimized business performance. Her experience with outdated software ignited her passion for creating delightful, modern, and enterprise-grade technology for the back-office staff.

After her Harvard MBA and product leadership roles in Silicon Valley, she co-founded Aiwyn, an accounting tech AI company helping accounting firms streamline their practice management. Aiwyn works with 130+ of the Top 500, has been recognized by Forbes as 100 Rising Stars, and most recently raised $113 led by KKR and Bessemer Venture Partners.

Today, she is excited to lead Edgefield Group to further serve the accounting profession in all things technology, innovation, and business transformation.

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Maggie Roberts

Principal

Maggie is a Big 4 accountant turned product leader, dedicated to building innovative fintech and SaaS technology solutions that empower accountants to thrive.

With a background in accounting, business, and product management, she consistently advocates for solutions that enhance efficiency and support long-term success in the profession.

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Sean McLean

Consulting Partner

Sean brings deep expertise in IT leadership and operational transformation, previously serving as Director of Technology at PP&Co. (Top 300 and now an Ascend portfolio firm).



His background spans IT infrastructure optimization to applying generative AI for CPA firms.

With a background in accounting, business, and product management, she consistently advocates for solutions that enhance efficiency and support long-term success in the profession.

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Timothee Cour

Advisor, Generative AI

Timothee is a generative AI expert with a Ph.D. in machine learning from the University of Pennsylvania.



Throughout his career, he has applied his expertise in computer vision, large language models, and robotics at top technology companies, including Amazon, Character.ai, and Google DeepMind.

With a background in accounting, business, and product management, she consistently advocates for solutions that enhance efficiency and support long-term success in the profession.

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Bruce Ditman

Consulting Partner

Bruce is a visionary growth strategist and Chief Growth Officer who has dedicated his career to advancing success at Public Accounting & Advisory firms.

A former CGO & CMO in the accounting space (Marcum LLP,  UHY Advisors, Trigger), Bruce brings expertise in industry specialization programs, cultivating a growth-oriented culture, and leading impactful business development training.

With a background in accounting, business, and product management, she consistently advocates for solutions that enhance efficiency and support long-term success in the profession.

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Steve Perkins

Consulting Partner

Steve built his distinguished career as CIO at HoganTaylor (Top 100), where he led transformative IT initiatives.



His specialty lies in helping CPA firms scale and embrace innovation on top of a robust IT foundation that prioritizes world-class security, compliance, and scalability.

With a background in accounting, business, and product management, she consistently advocates for solutions that enhance efficiency and support long-term success in the profession.

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Claire Zhang

Advisor, Private Equity

Claire is an accomplished private equity investor with extensive experience in deal structuring, value creation, and strategic growth.



Her areas of specialty includes fintech and enterprise SaaS technology.

With a background in accounting, business, and product management, she consistently advocates for solutions that enhance efficiency and support long-term success in the profession.

How Can We help? Let’s talk.

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